Privacy Policy
Hü Performance LLC (“Hü Performance,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use the Hü Performance Strength Training App, visit www.huperformance.com, or interact with any related digital products and services (collectively, the “Services”). By accessing or using our Services, you consent to the practices described in this Privacy Policy.
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Information We Collect
Personal Information You Provide
We may collect personal information that you voluntarily provide, including Name, Email address, Phone number, Account login credentials, Payment and billing information, Training preferences and fitness-related inputs, Messages, feedback, or support requests.
Fitness & App Usage Data
When using the strength training app, we may collect Workout activity (e.g., exercises performed, sets, reps, loads, training frequency), Performance metrics you choose to log, and App interaction data (e.g., feature usage, session duration). This information is used to personalize training programs and improve app functionality.
Automatically Collected Information
We may automatically collect IP address, Device type, operating system, and app version, Browser type (for web use), Usage analytics and diagnostic data, Cookies and similar tracking technologies (for website use)
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How We Use Your Information
We use your information to Provide and personalize strength training programs and app features; Create and manage user accounts; Process payments and subscriptions; Communicate about app updates, features, and support requests; Improve app performance, safety, and user experience; Conduct analytics and research to enhance our Services; Send marketing or educational communications (you may opt out at any time); and Comply with legal and regulatory requirements.
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Health & Fitness Disclaimer
The Hü Performance App provides general fitness and performance information and is not a substitute for medical advice, diagnosis, or treatment. While users may voluntarily enter fitness or health-related data, the app is not intended to collect protected health information under HIPAA. Any information provided is handled using commercially reasonable safeguards but should not be considered medical records. Users should consult a qualified healthcare professional before beginning any exercise program.
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Health Data Utilization
Our app collects and processes health-related information such as workout activity, exercise logs, heart rate, and other fitness metrics. This data is collected only with your explicit consent and is used exclusively to deliver core app features, including fitness tracking, progress insights, and cross-device synchronization.
We do not share your health data with any third parties, and we do not use this data for advertising or marketing purposes. All health information is stored securely and access is limited to authorized personnel only. We adhere to industry best practices to ensure data protection.
If you choose to delete your account, all associated personal and health-related data will be permanently deleted from our systems.
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Sharing of Information
We do not sell your personal information. We may share information with: Third-party service providers (e.g., payment processors, analytics platforms, cloud hosting providers) strictly for operating the app; Legal authorities when required by law or to protect our rights; Business partners only when necessary to deliver requested features or services. All service providers are required to maintain appropriate confidentiality and security standards.
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Cookies and Tracking Technologies
Our website and app may use cookies, SDKs, and similar technologies to Enable core functionality, Analyze usage and performance and Improve features and content. You may control cookie settings through your browser or device preferences.
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Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
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Your Rights and Choices
Depending on your location, you may have the right to Access, update, or delete your personal information; Opt out of marketing communications; or Request information about how your data is used. Requests may be submitted using the contact information below.
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Children’s Privacy (Under Age 13)
The Hü Performance App is not intended for children under the age of 13. We do not knowingly collect, use, or disclose personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will promptly delete such information. If you believe that a child under 13 has provided personal information through our Services, please contact us immediately so we can take appropriate action.
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Third-Party Links
Our Services may include links to third-party websites or services. Hü Performance is not responsible for the privacy practices or content of those third parties.
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Account Deletion
To request the deletion of your personal information from our database, you can submit a request through our in-app settings or contact form available on our platform. For such requests, please write "delete my account" in the subject line, and include your first and last name and e-mail address in the body of the message. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for administrative purposes. Please note that we will store communications you may send through the Service, as well as any comments you may post, and they may not be subject to modification or deletion. You may also control the information that we collect through the settings in your browser or mobile device. You may configure your browser to reject cookies from our app and may adjust the settings of your mobile device to prevent the Platform from obtaining location information. However, please note that the Service may rely on cookies and location information to function properly and some parts of the Service may not be available if you disable cookies.
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Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted within the app or on our website with a revised effective date. Continued use of the Services constitutes acceptance of the updated policy.
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Colorado Privacy Act (CPA) Notice – Colorado Residents
This section applies only to individuals who are residents of the State of Colorado and supplements the information contained elsewhere in this Privacy Policy.
Categories of Personal Data We Collect
Under the Colorado Privacy Act, “personal data” means information that is linked or reasonably linkable to an identified or identifiable individual. We may collect the following categories of personal data:
• Identifiers (such as name, email address, IP address)
• Commercial information (such as payment and subscription details)
• Internet or electronic activity information (such as app usage, analytics, and device data)
• Fitness and training-related information voluntarily provided by users
Purposes for Processing Personal Data
We process personal data for the following purposes:
• Providing, operating, and improving our strength training app and Services
• Personalizing workouts and user experience
• Processing transactions and subscriptions
• Communicating with users regarding accounts, updates, or support
• Conducting analytics, research, and product development
• Complying with legal obligations
Sensitive Data
Certain fitness or health-related information may be considered “sensitive data” under the CPA. Hü Performance processes sensitive data only with the user’s consent, which is provided when you voluntarily submit such information through the app.
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Your Rights Under the Colorado Privacy Act
Colorado residents have the right to:
• Access: Confirm whether we are processing your personal data and access that data
• Correction: Correct inaccuracies in your personal data
• Deletion: Request deletion of personal data
• Data Portability: Obtain a copy of your personal data in a portable format
• Opt-Out: Opt out of targeted advertising, the sale of personal data, or certain profiling activities
Hü Performance does not sell personal data and does not engage in targeted advertising as defined by the Colorado Privacy Act.
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Exercising Your CPA Rights
To exercise your rights, please submit a request by contacting us at:
Email: brian@huperformance.com
We may require verification of your identity before fulfilling your request. We will respond within the timeframe required by the Colorado Privacy Act (generally within 45 days).
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Appeals Process
If we decline to take action on your request, you have the right to appeal our decision. To submit an appeal, please contact us at the email address above with the subject line “Colorado Privacy Act Appeal.” We will respond to appeals within 45 days.
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Changes to This CPA Notice
We may update this Colorado Privacy Act Notice from time to time. Any changes will be reflected in this Privacy Policy with an updated effective date.
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11. Contact Us
If you have questions about this Privacy Policy or your personal information, please contact:
Hü Performance
Website: www.huperformance.com
Email: brian@huperformance.com
Location: Boulder, Colorado, USA